Job Description

Job Description and Duties

Will consider Staff Services Analyst.

Are you a creative storyteller with a passion for digital media and public engagement?

Caltrans Division of Human Resources is seeking a Digital Content and Outreach Coordinator to lead our LinkedIn presence (of over 100k followers) and produce compelling content that showcases the people, projects, and values of Caltrans. As the primary content lead for LinkedIn, you’ll manage the platform’s content strategy including sourcing, planning, creating, and publishing posts that connect with both internal and external audiences.

You’ll work closely with colleagues across communications, HR, and other departments to plan and promote virtual and in-person events. You'll also take initiative to design graphics, storyboard videos, and pitch fresh content ideas. This position blends journalistic writing, content creation, and digital marketing in a creative and strategic environment. It’s a great fit for someone who enjoys using storytelling to inform and inspire, and who thrives in a role that offers both collaboration and autonomy.

If you’re skilled in social media management, creative content development, and digital storytelling, this is your chance to make a meaningful impact and begin your career with Caltrans!

We encourage applicants to check out our Caltrans Career Compass tool:
Caltrans Career Compass - Overview

This is an excellent tool to assist and help candidates understand and succeed in  applying to Caltrans positions.

Apply today to join our creative, collaborative and talented team!

Eligibility for hire may be determined by your score on the Associate Governmental Program Analyst exam. For those who do not have current eligibility (e.g., transfer, permissive reinstatement, or voluntary demotions) and/or who will be new to state civil services employment, you must be on the state examination list to be eligible for these positions. To apply for the exam, please click here and search by typing in the classification title.

The Human Resources Contact is available to answer questions regarding the application process. The Hiring Unit Contact is available to answer questions regarding the position.

Please take this 1-minute Caltrans Recruitment survey to tell us how you found out about this job.

PARF#22-6-185 JC#501163

You will find additional information about the job in the .

Working Conditions

Position located at 1727 30th Street Sacramento CA 95816.

Multiple positions may be filled from this recruitment.

This position may be eligible for telework. The amount of telework is at the discretion of the Department and based on Caltrans’s evolving telework policy. Caltrans supports telework, recognizing that in-person attendance may be required based on operational needs. Employees are expected to be able to report to their worksites with minimum notification if an urgent need arises. The selected candidate will be required to commute to the headquartered location as needed to meet operational needs. Business travel may be required, and reimbursement considers an employee’s designated headquartered location, primary residence, and may be subject to CalHR regulations or applicable bargaining unit contract provisions. All commute expenses to the headquartered location will be the responsibility of the selected candidate.

For further details about this position and/or a copy of the Staff Services Analyst Duty Statement, please contact Karlee Wootan at Karlee.Wootan@dot.ca.gov. 

New to State candidates will be hired into the minimum salary of the classification or minimum of alternate range when applicable.

Special Requirements

The SOQ must be no more than 1 page in length and must address the items listed below. Resumes and cover letters do not take the place of the SOQ. Applications without an SOQ will NOT be considered, please ensure to attach your SOQ.

1. Scenario: You’re supporting a recruitment campaign aimed at attracting external candidates. Your team is working on external elements like recruitment flyers and website updates while your main focus is leading social media messaging and content. How would you approach this task? How would you ensure the messaging is clear and consistent for external audiences throughout the campaign?

2. Can you describe a time when a communication campaign you led did not achieve the desired results? How did you evaluate and present the outcomes to your management? What specific steps did you take to adjust or improve the campaign moving forward?

3. Please submit a portfolio piece that includes examples of your work in one of the following areas (maximum file size 5MB):

Social Media Campaign – A graphic or video designed for external audiences.

Internal Messaging – A visual or multimedia piece intended for internal staff communication.

Event Recruitment – A creative asset used to promote an event or hiring opportunity.

Possession of Minimum Qualifications will be verified prior to interview and/or appointment. If you are basing your eligibility on education, you must include your unofficial transcript(s)/diploma for verification. Unofficial, original, or official sealed transcripts will be accepted and may be required upon appointment. Applicants with foreign transcripts/degrees must provide a transcript/degree U.S. equivalency report evaluation that indicates the number of units and degree to which the foreign coursework is equivalent.  Here is a list of evaluation agencies : or .  Please redact birthdates and social security numbers.

Desirable Qualifications

In addition to evaluating each candidate's relative ability, as demonstrated by quality and breadth of experience, the following factors will provide the basis for competitively evaluating each candidate:

In addition to evaluating each candidate's relative ability, as demonstrated by quality and breadth of experience, the following factors will provide the basis for competitively evaluating each candidate:

• Strong interpersonal and communication (oral and written) skills.

• Excellent organizational skills and attention to detail.

• Experience speaking and representing an agency/organization at public events.

• Experience coordinating social media and marketing campaigns.

• Experience consulting with and advising managers, supervisors, and administrators on sensitive topics.

• Experience developing content for a public facing website, organization, or for promotion on social media.

• Experience working collaboratively in a team setting.

• Ability to multi-task, adapt to changes in priorities, and complete tasks on short notice.

• Able to resolve conflicts in a positive manner and maintain a high level of professional integrity.

• Ability to work under pressure and perform multiple tasks with accuracy.

• Possess a high degree of initiative and passion for the nature of the work.

• Ability to maintain a high level of confidentiality.

• Excellent meeting facilitation skills, including the ability to effectively present information to a wide variety of audiences.

• Ability to build and maintain trust-based relationships with multiple internal and external stakeholders.

• Ability to research, coordinate, and develop strategic campaign posts and materials

• Ability to develop strong working relationships with internal and external partners

• Ability to present in public and/or conduct interviews for video campaigns

• Ability to independently research and analyze data and present ideas and information effectively

• Ability to maintain the confidence and cooperation of others

• Ability to manage multiple assignments and schedule to meet strict deadlines

• Ability to develop visually pleasing graphics and materials

Benefits

to view the Benefits Summary for Civil Service Employees in the State of California.

Important Application Instructions

The State application (STD. 678) is required, and each section must be filled out completely and thoroughly. For mailed or hand delivered applications to be considered for this position, the Job Control number (JC-501163), PARF# 22-6-185 and title of the position (Associate Personnel Analyst) must be included on the STD. 678 form.

Electronic applications through your CalCareers account are highly recommended and encouraged.

Candidates that meet the minimum qualifications based on possession of EDUCATION, LICENSE, OR CERTIFICATE must include a copy of your DEGREE/TRANSCRIPTS, LICENSE, or CERTIFICATE, along with your State application (STD. 678), to be considered for this position.

NOTE: Do not submit the “Equal Employment Opportunity” questionnaire (page 5) with your completed State application (STD. 678). This page is for examination use only. Do not include any confidential information on any documents you submit for this job vacancy, such as your state application, resume, or educational transcripts.  Confidential information that should be  excluded or removed from these documents includes, but is not limited to, your Social Security Number, birth date, driver’s license number, examination results, LEAP status, marital status, and age.  The job application packet checklist is not required to apply for this position.  Failure to follow these instructions may result in your application not being considered for this position.

Required Application Package Documents

The following items are required to be submitted with your application. Applicants who do not submit the required items timely may not be considered for this job:

• Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to demonstrate how you meet the Minimum Qualifications for the position.
• Resume is optional. It may be included, but is not required.
• Statement of Qualifications -

  Statement of Qualifications (SOQ) is required. Please see the Special Requirements section for SOQ instructions.

• Other - Portfolio- See directions in SOQ portion.

Job Tags

Permanent employment, Full time, Contract work, Remote work,

Similar Jobs