Job Description

Social Media Creative Strategist

Location: Brooklyn, NY

Office: Smart Space 100, 2329 Nostrand Ave, Brooklyn, NY 11210

Schedule: Full-time, in-office during onboarding; hybrid after

Salary: $58,000 to $70,000 + performance based bonuses.
Performance-based bonuses tied to revenue or profit generated.

About TopFoxx

TopFoxx is a women-owned eyewear brand creating fashion-forward designs with real functionality — from floating sunglasses to foldable pocket-size frames and mood-boosting styles. We’re a small, passionate team building a modern DTC brand from the ground up.

Role Overview

We’re hiring a Head of Creative and Social Growth — a founder-minded leader who can think strategically, execute hands-on, and move fast. This role directly impacts revenue, brand growth, and creative direction in a lean, high-performance environment.

You’ll operate independently as the CEO’s creative right hand, leading a small team with clear expectations and real accountability. You make decisions using data, set meaningful KPIs, and continuously raise the bar on performance and creative output.

This role is for someone who thrives in fast-moving startups, takes full ownership, and isn’t afraid of high standards or hard feedback. You push yourself and your team to deliver work that creates measurable impact.

If you don’t check every box, still apply. Skills can be taught — mindset, work ethic, and ownership cannot.

Key Responsibilities

1. Social Media Growth & Viral Content (Top Priority) Your #1 mission is to rapidly grow TopFoxx on TikTok and Instagram through high-performing, creator-style, founder-led content.

• Build and execute daily organic growth strategies, including viral hooks and scroll stopping concepts that increase engagement and reach continuously.
• Direct, film, and edit fast turnaround short form videos, including consistent founder led content with the CEO.
• Produce high volume TikToks and Reels, building both the company brand and the founder’s personal brand, to help each other side by side growth.
• Analyze performance, trends, competitors, and user behavior to optimize for reach, retention, engagement, and sales.
• Create high performing content using simple setups and minimal resources, creatively leveraging influencers when needed.
• Dive across departments to identify opportunities that will drive the most sales.

2. Creative Execution and Production

You will also support core creative and marketing assets beyond social

• Ensure cohesive and elevated brand aesthetics and storytelling across all creative.
• Edit and repurpose videos for TikTok, Instagram, ads, and YouTube to maximize output.
• Create website and email graphics that support promotions, campaigns, wholesale linesheets and strong click through performance.
• Lead website creative and UX or UI visuals that improve conversions.
• Product photography and/or Oversee shoots and direct photographers and videographers.
• Keep all creative assets organized across shared drives and Asana.
• Support other departments when needed (A small team means many hats)
• Provide or guide strong copy as needed.

3. Creative Leadership & Team Accountability

• Set clear leading and lagging KPIs and KPMs that drive real performance. Constantly re-evaluate if it's the correct ones that drive true conversion.
• Oversee influencer marketing, collabs, and strategies to convert creators into affiliates through giftings only.
• Hold team members accountable for deadlines, quality, productivity, and performance.
• Challenge poor performance and raise standards across the team.
• Review all creative before it goes live and give direct feedback daily.
• Support leadership with clear, fact based assessments and solutions.
• Solve problems quickly without waiting for instructions.
• Participate in hiring decisions and help maintain a strong culture of ownership.

4. Creative Input on Product Design & Brand Development

You’ll assist the CEO and designer with creative contributions.

• Research & provide direction for product development on colors, shapes, packaging, and aesthetics.
• Participate in early stage brainstorming and seasonal creative strategy.
• Create mood boards and support visual direction for launches.
• Support execution and operations around new product launches

5. Startup Speed & Resourcefulness

TopFoxx is lean—this role requires resourcefulness.

• Create high-quality content using simple tools (iPhone, natural light, minimal setups) and execute quickly with limited resources.
• Approach creative challenges with a growth-hacker mindset, finding ways to make something from nothing.
• Maximize output through smart repurposing and efficient production workflows.
• Work with urgency, ownership, and initiative to solve creative and production challenges independently.
• Produce consistent, high-volume output each week while maintaining strong quality standards.

What We’re Looking For:

• Brooklyn-based: Available for regular in-office filming and content days with the CEO (5 days/week for the first 2 months; hybrid flexibility afterward)
• Time-committed: A vailable for a 45–55 hour workweek with work-life integration and occasional weekend availability when needed
• Social-media-first creator: Proven experience producing high-performing or viral TikTok and Instagram content; strong short-form editing skills (CapCut, Premiere, etc.) and deep understanding of trends, hooks, pacing, and creator-style storytelling
• Founder-level ownership: Takes full responsibility for outcomes, operates independently, and makes sound decisions that protect the CEO’s time and the company’s priorities
• Data-driven thinker: Comfortable analyzing performance metrics, identifying what’s working, and iterating quickly to improve reach, engagement, and conversions
• Creative marketer: Strong aesthetic eye for fashion, beauty, or lifestyle content, with a marketing mindset around psychology, virality, and conversions; DTC experience strongly preferred
• Hands-on producer: Comfortable directing on-camera talent (including the CEO), filming efficiently, and executing fast-turnaround content with minimal resources
• Direct communicator: Comfortable giving and receiving frequent, candid feedback with clarity and respect, ensuring high standards in a fast-moving, performance-driven environment.
• Scrappy & resourceful: Thrives in fast-paced, lean environments and creates more with less
• Startup-speed operator: Thrives with quick pivots, daily iteration, and evolving priorities without needing hand-holding or rigid structure

What You Get

• A hybrid schedule after the initial training period.
• Performance based bonuses.
• Sixteen days of paid time off (Holidays, Mental Health, Sick, Vacation, & Personal)
• Free sunglasses and brand products.
• Direct access to the founder and leadership team.
• Medical insurance option after six months if you choose to include it.
• A fast track to advanced roles; you´ll gain real experience across creative, product, marketing, and growth.
• The opportunity to shape the brand’s creative direction from the ground up.
• A culture built on ambition, growth, ownership, and high standards.

Ready to Join Us?

If you're ready to lead with heart and hustle, we want to meet you.

Please send your resume to mariapaula@topfoxx.com

Topfoxx is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Type: Full-time

Pay: $58,000.00 - $70,000.00 per month

Work Location: In person

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